We’re often asked “What should I write about in my blog?” and thought this was a message that deserved sharing – so here goes, our top tips…
Top 10 tips for successful blog writing:
- Be regular! Aim for one story per week. In order to get the maximum benefit from blogging you need to be consistently getting new, fresh material on your site as often as you can.
- Consider keywords. What keywords do you want to be ‘found online’ for? e.g. ‘Cake decorating Wellington’ – can you write a few notes about a recent cake creation; ‘things to do in Marlborough’ – can you weave those words into a ‘story’ about a charity gig you’re involved with? Look for ways to incorporate target keywords in your notes.
- Be a name dropper. Mention other groups. Remember you’re going to then ‘share’ your blog on your Facebook page to send people back to your website. Make them want to know what you’ve said about them… Mention ‘celebrities’ (where appropriate) – e.g. travel writers – especially if you can also link to a story they wrote about their visit, for instance.
- (Once in a while) be wordy. Short posts are good, once in a while try to include a longer post (350 words plus). This is probably easier when writing on a topic like ‘the health benefits of wine/outdoor exercise/coffee’ than a recap of a group visit. (This is probably where your virtual assistant can assist most – we could draft one longer blog post per month from scratch for you, to supplement yours.)
- Be creative! Variety is the spice of life. Try to come up with a good mix of content types – new products; news about your industry, your region etc; behind-the-scenes topics; reviews of relevant movies, books etc etc…
- Use images! Pictures tell 1000 words. Always have an image (if you don’t have one, we can usually source an image for you). Use it to emphasise a point, or to clarify what you mean, or just as good ‘eye candy’.
- It’s not about you. Put yourself in your audience’s shoes. You know your business inside out – but your clients (and prospective clients) don’t. What might they find interesting? What might they not know about? Remember for the tourist market, you’re trying to attract people to Marlborough as well as trying to get them to book with you when they visit! For your local market you’re trying to emphasise your community connection, keep them in touch with what’s new etc.
- Make it easy! A well-formatted post is much easier on the eye (particularly onscreen) and is much more likely to hold your reader’s attention. Use the following to help your readers understand quickly what your post is about, and where they might find the information most relevant to them:
- Subheadings – these clearly divide your post into sections making it simpler to follow
- Bold text – helps to highlight important sentences, but don’t overuse it
- Bullet points – bullet-pointed lists are far easier to following than an entire paragraph of information
- Quotations – blockquote them to differentiate your words from someone else’s, which looks good and also avoids any confusion for your reader
- Make ’em sit up & listen. Start with a catchy title and a good introduction. People’s interest wanes pretty fast – catch their attention and keep it. Follow this up with clear copy – making your points and explaining them, and end with a summary of your points and a ‘call to action’ (CTA) – sending your readers to a related blog post / inviting them to buy your product / asking them to get in touch with you etc.
- Be professional. Always publish well-written posts which reflect well on your business. Avoid typos at all costs. Try to be positive at all times.
So, what are you waiting for? No time like the present to get blogging. Or if you’re feeling a bit daunted, get in touch with us – we’ll make it easy for you!